Audiences - Most people are listening to the radio or app during their commute or throughout the workday. In 2019 Statistics Canada reported, “In 2016, commuters spent an average of 26 minutes traveling to their place of work, up almost one minute from 2011 (when the question was first asked in the census). The average commuting time was shorter for car commuters (24 minutes) than for public transit users (45 minutes).” Given the increase between 2011 - 2016. With more companies moving to work from anywhere, workday listening is forecasted to have strong growth.
Streaming - Quickly becoming a large source of revenue in the communications and broadcast market, and a complement to Digital Marketing. Spotify, Apple Music, Tidal, and Amazon Music are a few of the big hitters. Spotify is by far the biggest streaming service currently.
Audio Spots - 15, 30, or 60-second sonic scenes, depending on the ad time purchased and the message you are looking to deliver. They consist of sound effects, music, and audio narration to help endorse your business, sell a product, or promote events.
Creative Process - We tailor sound effects to the audience whenever possible reminiscent of the brand or are familiar even nostalgic for the listener. There are many layers and levels to the design and construction of Audio Spots. We have many options to help achieve your desired message.
Performance Advertising - Complimenting Digital Marketing with Audio Advertising shows an increase in brand awareness and higher engagement rates as new audiences can be introduced to your brand and offering. Each streaming service broadcasts through its application and positions click-throughs for the listeners. We use analytics to ensure you are getting traction in your advertising spending.
We have experience in streaming services and broadcasting advertising that will help to determine the best fit for your audience.